It was speculated earlier in the month that Meta had plans to create an ad-free version of their social networks in Europe. It looks like it is official now.
They have launched a paid subscription that will remove those pesky ads from Facebook and Instagram. It will cost €9.99/month on the web. Those on Android and iOS will have to pay €12.99/month because Apple and Google has to get their cut.
But don’t think this is Meta feeling all warm and fuzzy about helping you get rid of ads. This move was prompted by the European Union. They wanted a way to stop Meta from collecting data and ad targeting.
By charging for the services, Meta is hoping that it will help users choose between helping them offset the cost by paying for it directly or allowing Meta to collect and sell your data. They hope this will meet the requirements of the Digital Markets Act and GDPR.
We respect the spirit and purpose of these evolving European regulations, and are committed to complying with them.”
Excerpt from Meta’s blog post announcement
They were quick to point out that you don’t have to pay for the services and everything should be business as usual. Data collection and all.
The ad-free plan is only available to people 18 and over. It will also cover any linked Facebook and Instagram accounts. That won’t last long, though. Meta is planning to charge another €6 (web) or €8 (iOS/Android) for each linked account.
Meta also wants you to rest assured that as long as you give them money, they won’t sell your data for money.
Source: The Verge
