For those who arrived in Las Vegas a bit early for Twitchcon, they were greeted by a sight to behold for one of the city’s newest attractions.
For those who don’t know, The Sphere is a giant dome that is used for entertainment events like concerts that has state of the art technology inside to give venue visitors a once-in-a-lifetime experience.
But you don’t have to visit the Sphere itself to wonder at its marvel. The outside of the Sphere itself is a giant round display that can display anything you want from billboard ads, to basketballs, to giant eyeballs.
Thursday night, however, Microsoft took it upon themselves to display Xbox advertisements including giant controllers, consoles, gameplay, and the Xbox logo itself. This is all part of their latest marketing push called “Power Your Dreams”.